Founded in 1968, Shaanxi FAST AUTO Drive Group boasts strong competitive advantages in both domestic and international markets. As a leading enterprise in China's gear industry, Fast faces an urgent need for digital transformation in its sales operations. Digitalizing sales processes is crucial for maintaining competitiveness, and Fast is proactively exploring digital solutions. By partnering with Huamei Soft and leveraging the Microsoft Dynamics 365 platform, Fast has implemented a CRM solution to enhance customer management, reduce costs, increase efficiency, and improve sales performance and service quality.

Building an Integrated CRM Platform to Create a Digital Fast Gear

Through this project, Fast aims to construct a business support system tailored to its unique operations by introducing a CRM platform that facilitates the optimization and improvement of sales processes. This initiative centers on establishing a customer-centric management system, creating multidimensional customer information, meticulously managing valuable clients, and establishing a closed-loop business and process-driven system. The introduction of customer credit assessments also helps control risks. The project seeks to automate and enhance transparency in the entire LTC sales process, ensuring seamless connectivity from order placement to payment collection. Additionally, an intelligent data insights and analysis platform will be established to support market decision-making with data-driven insights.

1. Customer Management: Create a customer-centric management system to enable resource sharing and unified management. Customized strategies tailored to specific customer segments (“one enterprise, one policy; one product, one policy”) will be implemented. Comprehensive customer credit evaluations will be introduced to control risks and ensure the company's economic security.

2. Sales Management: Achieve automation and transparency in the entire sales process, ensuring visibility and control over every stage from order to payment.

3. Market Management: Enhance market competitiveness and expand market share through systematic and information-based management. Develop a frontline marketing operations platform to provide comprehensive support to the market team, enhancing operational capabilities. Improve the marketing system by strengthening the management and monitoring of marketing plans, ensuring precise and effective activities to maintain a leading position.

4. Intelligent Cockpit: Establish an intelligent data insight and analysis platform, marking a new era for Fast in smart data insights and analysis. Real-time analysis across multiple business dimensions will provide strong data support for market decision-making by the leadership. An anomaly alert and warning mechanism throughout the sales chain will ensure timely follow-up and accurate handling of operations.

Through the CRM platform, Fast enhances sales performance and operational efficiency, achieving meticulous management of the entire process. Leveraging customer data analysis for precise marketing reduces redundant tasks, optimizes resource allocation, and enhances decision-making accuracy. Fast ensures seamless integration of LTC processes, facilitating efficient collaboration between sales and operations.

Ÿ Precise Customer Insights and Sales Conversion: Utilize customer data analysis to achieve precise marketing and accelerate sales conversion.

Ÿ Efficient Process Automation: Reduce redundant tasks through automation, unleashing the sales team's high efficiency potential.

Ÿ Data-Driven Decision Making and Resource Allocation: Rely on real-time data to optimize resource allocation, enhancing decision-making accuracy and return on investment.

Ÿ Meticulous Process Management and Customer Experience Optimization: Improve response speed and overall customer satisfaction through real-time feedback.

Ÿ Comprehensive Sales and Operations Collaboration: Integrate LTC processes to ensure seamless information and resource connectivity, maximizing enterprise benefits through efficient collaboration between sales and operations.

Lu Chengzhang, Vice General Manager of Fast said, “ Fast has a positive response to the new system, which contributes a significant increase to the work efficiency. Sales is the key to an enterprise while the digital transformation is the key to the development of the enterprise. We look forward to continuing our partnership with Huamei Soft, collaboratively advancing Fast's digital transformation and allowing more people to witness the positive changes that digital transformation brings to the company.”

Huamei Soft, leveraging Microsoft Dynamics 365, has successfully implemented the CRM system for Fast to improve sales operation collaboration efficiency and achieve full-loop management. Looking ahead, Fast looks forward to more collaboration with Huamei Soft to drive digital transformation and uncover more opportunities for sales enhancement and improvement.