New production lines at Hailiang’s European factories have recently entered operation, expanding overseas capacity and business scale. Sales coverage, team responsibilities, and coordination processes need to evolve alongside that growth.

The changes extend beyond additional capacity. They also involve a transition in production material structures, the redesign of intercompany transaction flows between factories, and functional changes and additions across multiple business systems.

As a key link between customer demand and internal operations, Microsoft Dynamics 365 CRM will require deeper integration with production, supply chain, and commodity trading risk management systems. These connections will help sales information flow consistently through production, trading, and management processes.

Huamei Soft will focus on customer management, product and material information, sales order processing, pricing strategies, inventory availability checks, and production scheduling coordination. The engagement will also enhance metal profit and loss management and the associated reporting capabilities.

By connecting sales data with production, supply chain, and risk management processes, the project will provide a stronger systems foundation for the new European production lines and continued overseas growth.

For companies expanding internationally, growth involves more than opening factories, adding capacity, or entering new markets. Management practices, business processes, and digital capabilities must also be ready to operate across borders.

Hailiang continues to develop its overseas manufacturing and market presence while advancing its management processes and digital capabilities.

The CRM enhancements supporting its new European production lines will help align local sales teams with group-wide processes, providing more efficient and flexible operational support for overseas expansion.

The partnership reflects Hailiang’s continued investment in more precise management of its global business. It also marks another milestone in Huamei Soft’s work supporting Chinese companies as they expand internationally.

Drawing on its experience with Microsoft Dynamics 365, complex business requirements, and global business coordination, Huamei Soft will help Hailiang make greater use of its overseas capacity and market opportunities, with business systems that support its long-term international growth.

For more information, contact us:

Phone: +86 185 9203 8618
Email: marketing@huameisoft.com
Website: www.huameisoft.com